“Brain and Behavior: How We Create and Maintain Memory in Early Adulthood and Advanced Age” - No one likes it, but it happens to the best of us—that frustrating feeling of trying to remember something you know that you knew at one time, but which now inexplicably eludes you. From older adults lamenting another "senior moment" to students stumped on a final exam, memory failures are an unwelcome but woefully familiar experience for everyone. This talk will focus on research that strives to help us understand how some of these failures occur and how we can improve our chances of avoiding them in the future. Cognitive research that integrates both behavioral and neuroimaging (fMRI) techniques to explore memory formation and retrieval in healthy younger and older adults will be discussed.